Nidhi Choudhari holds a Bachelor’s Degree in Commerce from Delhi University. She began her career as an entrepreneur in 2000 with the launch of her fashion label, DEEDA. In 2014, she co-founded The Chatterbox Club, a social networking and learning platform for women that fostered community, dialogue and professional development. By 2017, she was consulting with K2India, where she played a key role in shaping the company’s events, brand communication and social media presence. Her long-standing passion for design and craftsmanship led her to join K2India full-time in 2021 as the Head of Business Development & Client Relations. Today, she is a Partner and leads the firm’s furniture and decoration division, KoKo by K2India. In this role, she works closely with architects, designers and clients across India and internationally, overseeing bespoke furniture development for private residences, hospitality spaces and curated interior projects. Under her leadership, KoKo by K2India has expanded its footprint and visibility. The brand has collaborated on projects in New York, California and the United Kingdom, where its furniture has been received with notable appreciation and acclaim. Most recently, KoKo by K2India opened its showroom in Hyderabad, Telangana, marking a significant milestone in strengthening the brand’s presence in South India. Nidhi continues to focus on broadening KoKo’s design reach, championing craftsmanship, and positioning the brand at the forefront of contemporary and customised furniture in India.